Author Archives: John Rowa

Creating an amazing customer experience starts with your communication

A few years ago, Lemonade Stand's Founder, Greg Trimble, walked into my office and asked [...]

The Most Important Question to Ask a New Client: How’s the Weather?

Someone asked me the other day, “What is the most important question you can ask [...]

Telling someone on your team “Good Job!” is meaningless

Telling someone on your team that they did a "good job" is meaningless. Do you [...]

5 Things to Do When Your Organization is Growing Faster Than You Can Handle

Your organization is a boat… and like any boat on the water, you’re going to [...]

Calculate the profit margin for each of your clients

When we created Lemonade Stand, we envisioned an agency that helped companies around the globe [...]